How to Write Meta Descriptions that Drive more Traffic


Mar 25, 2023
How to Write Meta Descriptions that Drive more Traffic
When it comes to driving traffic to your website, meta descriptions are a crucial element of your SEO strategy. Meta descriptions are the snippets of text that appear below your website URL on search engine results pages (SERPs). A well-written meta description can help your website stand out from the competition and attract more clicks from potential visitors.

So, how can you write meta descriptions that drive more traffic to your website? Here are some tips to follow:

Keep it concise

Meta descriptions should be between 150-160 characters. This means you need to be concise with your wording, while still conveying the most important information about your website.

Use keywords

Including relevant keywords in your meta description will help your website appear in relevant search results. However, be careful not to stuff your meta description with too many keywords, as this can actually harm your SEO efforts.

Make it compelling

Your meta description should entice potential visitors to click on your website. Use language that encourages action, such as "discover", "learn", or "explore".

Be specific

Your meta description should accurately reflect the content on your website. Don't make promises in your meta description that your website can't deliver on.

Highlight your unique selling proposition

What makes your website stand out from the competition? Include this information in your meta description to showcase why potential visitors should choose your website over others.

Use active voice

Writing in an active voice creates a sense of urgency and encourages action. For example, instead of saying "Our website offers great deals", say "Discover great deals on our website".

By following these tips, you can write meta descriptions that drive more traffic to your website. Remember, meta descriptions are often the first impression potential visitors have of your website, so make sure they are well-written and compelling.


Writing effective meta descriptions is an essential part of SEO and can significantly impact the traffic to your website. By keeping your descriptions concise, using relevant keywords, making them compelling, and highlighting your unique selling proposition, you can increase the chances of potential visitors clicking on your website. Remember to be specific and avoid making false promises in your meta descriptions to ensure a positive user experience.


Q. What is a meta description?

A meta description is a brief summary of the content on a web page that appears below the URL on search engine results pages.

Q. How long should a meta description be?

A meta description should be between 150-160 characters.

Q. Can I use keywords in my meta description?

Yes, including relevant keywords in your meta description can improve your chances of appearing in relevant search results.

Q. Should I make promises in my meta description that my website can't deliver on?

No, it's essential to be specific and accurately reflect the content on your website to avoid misleading potential visitors.

Q. How can I make my meta descriptions more compelling?

Using language that encourages action, highlighting your unique selling proposition, and writing in an active voice can make your meta descriptions more compelling.

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